Picture books are a big part of childhood.
Does your little one have a favourite book they ask you to read again and again?
Is there a book they never get tired of?
One that always brings a smile to their face?
Or perhaps a well-loved favourite that's been read so many times it's falling apart?
We'd love to hear about your child's favourite book and the special memories that come with it!
Share your child's favourite picture book, along with a photo and a short story or memorable moment, and stand a chance to win a Buono3 Kids Book Wagon!
With smooth-rolling casters, the Buono3 Kids Book Wagon lets you create a cosy storytime corner anywhere at home while keeping your child's favourite books within easy reach.
Bonus Prize!
Five lucky participants will also receive a GrabGifts eVoucher (SG$10 / RM30).
We'll also feature some of your wonderful book recommendations and stories on our official website to inspire other families!
【How to Enter】
To join, head over to the campaign post on our Instagram page for your country!
[0] Follow @yamatoya_singapore / @yamatoya_malaysia
[1] Leave a comment on the designated post
SG: https://www.instagram.com/p/Da1bfNcgW-h/
MY: https://www.instagram.com/p/Da1dUSOmfwT/
Comment
1) Your child's favourite picture book
2) Your child's age when they enjoyed the book (or current age)
3) Why it's their favourite, or how they react during storytime
[2] Send us photo(s) via Instagram DM to our IG page for your country
A photo of the book or your child enjoying storytime
Please include "Picture Book Campaign" in your DM message.
【Campaign Period】
Until 30 July 2026 (Thu), 11:59 PM (SGT/MST)
【Prizes】
◆Grand Prize (Complete Steps [0]–[2])
Buono3 Kids Book Wagon × 1 Winner per country
*Shipping is available within the designated country only.
◆Bonus Prize (All participants are eligible — commenting only is enough!)
GrabGifts eVoucher (S$10 / RM30) × 5 Winners per country
*Redeemable in the designated country only.
*Winners will be contacted via Instagram DM.
【Terms & Notes】
• If your photo includes other people, please ensure you have obtained their permission (or their parent/guardian's permission if they are minors) before submitting it.
• By participating, you agree that the comments, stories and photos you submit may be featured on yamatoya's website, social media channels, or promotional materials used by yamatoya and its retail partners in selling countiries, regardless of whether you are selected as a winner.
• Winners will be notified via Instagram DM by 7 August 2026 (Fri). Only winners will be contacted.
• If you have any questions, please contact us via Instagram DM or email at mail@yamatoya-jp.com.
• Prizes are subject to change without prior notice.
・This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram or Grab. By participating, you acknowledge that you are providing your information to yamatoya, not to Instagram or Grab.
We look forward to your participation and family's favourite books with storytime memories!
